The hardest task of a self-published author is promotion; the hardest books to promote succesfully are stand-alone ones, and out of these, the most notorious must be novellas.
A stand-alone book cannot be used as a loss-leader. It can’t be offered free or cheap, in an effort to guide the readers to your other work. A novella, especially a new one, without reviews or ratings, is a terrible thing to promote: most of the big sites will not accept a work like that, or if they do, it will cost you more than you can usually hope to get back from sales.
It’s a conundrum. It helps if you’re an established author, with large following, and plenty of fans that will buy anything you release; but even they may not be willing to spend money on a short work with completely new characters in a completely new world.
So what is there to do? Well, bugger me if I know! Today, I’m doing a one-day free promo on my latest novella, Dragonsbane. It’s not quite a stand-alone, as in, it’s set in the same Mirror Worlds multiverse as Dragonbone Chest; but that is meaningless, as the multiverse is vast, and the only thing the two works have in common are dragons.
I’ve used my list of book promo sites to find the ones that accept freebies without reviews on short notice (this, incidentally, is why it’s important for readers to leave reviews – any reviews – on Amazon books: we need those stars to get advertising space). There aren’t that many, and most of them don’t have much following. I’ve scheduled a few tweets, and a reddit post. This blog can hopefully bring in a few downloads, too. It would certainly help to have a big mailing list that I could now bomb with the promo information – but despite my best efforts, I could never get more than a couple followers (it’s here, by the way). So yeah, I did all I can think of. Will any of that work? And what will be the effects of the free promo on what matters – ie. sales? We’ll just have to wait and see…
For now, click the cover above, or go here, for a free download of Dragonsbane, the second Mirror Worlds novella! It’s short, it’s fast, and it’s more action-packed than anything I’ve written so far 🙂
Ennaki’s Master is a dragon slayer. But not just any dragon slayer: each beast he slays is greater and more powerful than the previous one, and each fight brings more woe and damage to the innocents around. As the knight proceeds with his murderous scheme, Ennaki begins to doubt and wonder. Is his Master’s secret plan really worth the slaughter? And is this really the best way to win the everlasting War against the Shadow that threatens to engulf all Mirror Worlds?