As far as I’m aware, this is the most comprehensive list of book promo sites anywhere on the internet. The list was compiled from various online sources, most notably – Rachelle’s Window (go there and thank her! 🙂 she also lists Alexa rankings for the sites) and my own research. As of updating this on April 17th 2016, all the links below are working. Note that I can’t guarantee that the sites themselves are still working, that the forms lead anywhere, or that you will actually get anything for your money.
Majority of these sites advertise books when they’re free, as part of KDP Select or Smashword promo. If you want to promote a paid book, you usually need to pay extra.
Don’t forget you can also promote your tweets and Facebook posts on Twitter and Facebook, though that is known to be not very effective unless you know what you’re doing.
Also, make sure to follow Lindsay Buroker’s blog, as she always has the most up-to-date notes on what works and what doesn’t in advertising.
If you think I’m missing something, let me know in the comments.
As always, you can express your gratitude by purchasing one of my books 🙂
| URL | Free Ad | Paid Ad | Comments |
| 100 Free Books | $75-100 | $75-100 | |
| Amazon KDP Advertising | CPC min $100 | CPC min $100 | Amazon’s own marketing |
| Armadillo eBooks | Guaranteed | Guaranteed | $25 boost available |
| Addicted to eBooks | Guaranteed | registration required | |
| Ask David | $15 | one-time “promotion pack” | |
| Author Marketing Club | Membership + listing | ||
| Awesome Gang | Guaranteed | $10 | |
| Bargain eBook Hunter – now Hot Zippy | Guaranteed | ||
| Best Indie Books | $8-$30, free to premium members | Requires registration | |
| Book Butterfly | free option also available | (reportedly not working, see comments) | |
| Book Deals Daily | $5 | $5+ | |
| Bookpinning | Guaranteed | “Pinterest for Books” | |
| Book Daily | Membership + samples | ||
| Book Goodies | Guaranteed | ||
| Book Goodies | $5 | ||
| Book Goodies | $25 | ||
| Book Goodies For Kids | Guaranteed | Children only | |
| Book Matchers | Listing + search service | ||
| Book Tweeting Service (now Tweet Your Books | $59+ | ||
| BookBrowse | $2-7 pm | ||
| BookBub | Various options. $60+ | probably most effective right now. Novels only. | |
| BookGorilla | $40+ | May also post deals from other sites | |
| BookSlut | $175-$450 | ||
| Daily Free Books | Guaranteed | $7.5 | |
| Digital Book Today | Not guaranteed | 4 stars minimum | |
| Digital Book Today | Various options, $15+ | ||
| eBookSoda | $15 Flat Fee | ||
| eBooksForFree | $12 | ||
| eBook Daily Deals | Guaranteed | ||
| eBookLister | Not Guaranteed | Not Guaranteed | |
| Eat Sleep Write | Book plugs from $50+ | ||
| eBook Impresario | $20+ | ||
| eBooks Habit | Guaranteed | ||
| eBooks Habit | $10 | ||
| eFiction Finds | Guaranteed | $5+ | |
| eReader Girl | Guaranteed | $20 | |
| eReaderIQ | various options, $25-$180 | BookBub model, claim 150,000 subscribers | |
| eReader Cafe | Guaranteed | ||
| English Books XTME | $9-$30 | No longer guaranteed. For Amazon.de | |
| EReader News Today | Not guaranteed | Various options | Very limited selection, 4 stars minimum |
| Fiverr | $5 per service | individual people advertising your book | |
| Flurries of Words | $4+ | ||
| Free Books Hub | $10+ | ||
| Free Books | Guaranteed | ||
| Free eBooks | untested | ||
| Free eBook Dude | Guaranteed | ||
| Free Kindle Books&Tips | Not guaranteed,$25 | $30+ | 4 stars minimum |
| EReaderUtopia (Free Kindle Fiction) | Not guaranteed | Needs registration | |
| Free Kindle Giveaway | $10+ | ||
| Freebooksy | Not guaranteed | $50 | |
| Frugal eReader | Tweet package $15+ | ||
| Frugal eReader | $50+ | ||
| Frugal Freebies | $3-$8 | ||
| Fussy Librarian | Guaranteed | ||
| Get Free Books | Not guaranteed | ||
| Good Kindles | $10-$20 | ||
| Goodreads | custom budget | largely ineffective | |
| Hot Zippy | Not guaranteed | $15 | own several other websites |
| Humanmade | Guaranteed | Boost your listing – prices vary | |
| iAuthor UK | £0.6 per click | ||
| Ignite Your Boook | Guaranteed | ||
| iLove Ebooks | various options, $25-$300 | ||
| iLike Ebooks | $0.99-$9.99 | ||
| Indie Author Anonymous | $5 | $10-$20 | |
| Indie Book of the Day | Not Guaranteed | ||
| Indie Book Promo | Guaranteed | Four options, $25+ or small options, $8+ | |
| Indies Unlimited | Freebie Friday, 99c Thursday | ||
| International Book Promotion | $30 a month social media burst | One-off promotional events | |
| Jungle Deals | Guaranteed | ||
| Just Contemporary Romance | Romance only | various options, $10+ | |
| Kindle Book Promo | Guaranteed | ||
| Kindle Book Promos | Various options | ||
| Kindle Book Review | Not guaranteed | $5+ | |
| Kindle Mojo | Not guaranteed | $25+ | |
| Kindle Nation Daily | Guaranteed | ||
| Kindle Nation Daily | Various options, $100+ | number of options, effectiveness reduced lately | |
| Kindle Romance Review | various options, $25+ | Romance only | |
| KUF Ads | various options, $7.50+ | several websites, incl. DailyFreeBooks | |
| Kindleboards | various options, $35+ | ||
| Lendle | various options, $35+ | ||
| Lovely Books | KDP Guaranteed, Permafree $7.99 | ||
| Many Books | $25 | ||
| My Book and My Coffee | Guaranteed | On Hiatus | |
| My Book Buzzing | Guaranteed | Requires registration | |
| New Free Kindle Books | Free only | $5 | |
| Pixel of Ink | Not guaranteed | Very limited selection | |
| Pixel Scroll – NOW HOTZIPPY | $5+ | ||
| Reading Deals | Not Guaranteed | $15 | |
| Guaranteed | On the day. Must have account. | ||
| Robin Reads | $25 | ||
| Snicks List | Guaranteed | On the day | |
| Writerful Books | Free | Manuscript assessment and reviews | |
| YA Book Promo Central | Same as Indie Book Promo | YA only |
James Calbraith 