Promoting a stand-alone novella: Dragonsbane #free #kindle


Dragonsbane

The hardest task of a self-published author is promotion; the hardest books to promote succesfully are stand-alone ones, and out of these, the most notorious must be novellas.

A stand-alone book cannot be used as a loss-leader. It can’t be offered free or cheap, in an effort to guide the readers to your other work. A novella, especially a new one, without reviews or ratings, is a terrible thing to promote: most of the big sites will not accept a work like that, or if they do, it will cost you more than you can usually hope to get back from sales.

It’s a conundrum. It helps if you’re an established author, with large following, and plenty of fans that will buy anything you release; but even they may not be willing to spend money on a short work with completely new characters in a completely new world.

So what is there to do? Well, bugger me if I know! Today, I’m doing a one-day free promo on my latest novella, Dragonsbane. It’s not quite a stand-alone, as in, it’s set in the same Mirror Worlds multiverse as Dragonbone Chest; but that is meaningless, as the multiverse is vast, and the only thing the two works have in common are dragons.

I’ve used my list of book promo sites to find the ones that accept freebies without reviews on short notice (this, incidentally, is why it’s important for readers to leave reviews – any reviews – on Amazon books: we need those stars to get advertising space). There aren’t that many, and most of them don’t have much following. I’ve scheduled a few tweets, and a reddit post. This blog can hopefully bring in a few downloads, too. It would certainly help to have a big mailing list that I could now bomb with the promo information – but despite my best efforts, I could never get more than a couple followers (it’s here, by the way). So yeah, I did all I can think of. Will any of that work? And what will be the effects of the free promo on what matters – ie. sales? We’ll just have to wait and see…

For now, click the cover above, or go here, for a free download of Dragonsbane, the second Mirror Worlds novella! It’s short, it’s fast, and it’s more action-packed than anything I’ve written so far 🙂

Ennaki’s Master is a dragon slayer. But not just any dragon slayer: each beast he slays is greater and more powerful than the previous one, and each fight brings more woe and damage to the innocents around. As the knight proceeds with his murderous scheme, Ennaki begins to doubt and wonder. Is his Master’s secret plan really worth the slaughter? And is this really the best way to win the everlasting War against the Shadow that threatens to engulf all Mirror Worlds?

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80 sites to advertise your book – update


I finally got around to updating my list of book advertising sites. Dead links were removed, and some more sites added. HTH!

James Calbraith

kindleThis is a list compiled from various online sources, most notably – Rachelle’s Window (go there and thank her! 🙂 she also lists Alexa rankings for the sites) and my own research. As of posting this on August 10th 2014, all the links below are working. Note that I can’t guarantee that the sites themselves are still working, that the forms lead anywhere, or that you will actually get anything for your money.

Majority of these sites advertise books when they’re free, as part of KDP Select or Smashword promo. If you want to advertise a paid book, you usually need to pay extra.

The spreadsheet behind this table is available here. If you think I’m missing something, let me know in the comments.

. URL Free Ad Paid Ad Comments
. 100 Free Books Guaranteed no longer accepted
. Addicted to eBooks Guaranteed registration required
. Ask…

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90 sites to advertise your book


kindle

As far as I’m aware, this is the most comprehensive list of book promo sites anywhere on the internet. The list was compiled from various online sources, most notably – Rachelle’s Window (go there and thank her! 🙂 she also lists Alexa rankings for the sites) and my own research. As of updating this on April 17th 2016, all the links below are working. Note that I can’t guarantee that the sites themselves are still working, that the forms lead anywhere, or that you will actually get anything for your money.

Majority of these sites advertise books when they’re free, as part of KDP Select or Smashword promo. If you want to promote a paid book, you usually need to pay extra.

Don’t forget you can also promote your tweets and Facebook posts on Twitter and Facebook, though that is known to be not very effective unless you know what you’re doing.

Also, make sure to follow Lindsay Buroker’s blog, as she always has the most up-to-date notes on what works and what doesn’t in advertising.

If you think I’m missing something, let me know in the comments.

As always, you can express your gratitude by purchasing one of my books 🙂

URL Free Ad Paid Ad Comments
100 Free Books $75-100 $75-100
Amazon KDP Advertising CPC min $100 CPC min $100 Amazon’s own marketing
Armadillo eBooks Guaranteed Guaranteed $25 boost available
Addicted to eBooks Guaranteed registration required
Ask David  $15 one-time “promotion pack”
Author Marketing Club Membership + listing
Awesome Gang Guaranteed $10
Bargain eBook Hunter – now Hot Zippy Guaranteed
Best Indie Books $8-$30, free to premium members Requires registration
Book Butterfly free option also available various options, $50+  (reportedly not working, see comments)
Book Deals Daily $5 $5+
Bookpinning Guaranteed “Pinterest for Books”
Book Daily Membership + samples
Book Goodies Guaranteed
Book Goodies $5
Book Goodies $25
Book Goodies For Kids Guaranteed Children only
Book Matchers Listing + search service
Book Tweeting Service (now Tweet Your Books $59+
BookBrowse $2-7 pm
BookBub Various options. $60+ probably most effective right now. Novels only.
BookGorilla $40+ May also post deals from other sites
BookSlut $175-$450
Daily Free Books Guaranteed $7.5
Digital Book Today Not guaranteed 4 stars minimum
Digital Book Today Various options, $15+
eBookSoda $15 Flat Fee
eBooksForFree $12
eBook Daily Deals Guaranteed
eBookLister Not Guaranteed Not Guaranteed
Eat Sleep Write Book plugs from $50+
eBook Impresario $20+
eBooks Habit Guaranteed
eBooks Habit $10
eFiction Finds Guaranteed $5+
eReader Girl Guaranteed $20
eReaderIQ various options, $25-$180 BookBub model, claim 150,000 subscribers
eReader Cafe Guaranteed
English Books XTME $9-$30 No longer guaranteed. For Amazon.de
EReader News Today Not guaranteed Various options Very limited selection, 4 stars minimum
Fiverr $5 per service individual people advertising your book
Flurries of Words $4+
Free Books Hub $10+
Free Books Guaranteed
Free eBooks untested
Free eBook Dude Guaranteed
Free Kindle Books&Tips Not guaranteed,$25 $30+ 4 stars minimum
EReaderUtopia (Free Kindle Fiction) Not guaranteed Needs registration
Free Kindle Giveaway $10+
Freebooksy Not guaranteed $50
Frugal eReader Tweet package $15+
Frugal eReader $50+
Frugal Freebies $3-$8
Fussy Librarian Guaranteed
Get Free Books Not guaranteed
Good Kindles $10-$20
Goodreads custom budget largely ineffective
Hot Zippy Not guaranteed $15 own several other websites
Humanmade Guaranteed Boost your listing – prices vary
iAuthor UK £0.6 per click
Ignite Your Boook Guaranteed
iLove Ebooks various options, $25-$300
iLike Ebooks $0.99-$9.99
Indie Author Anonymous $5 $10-$20
Indie Book of the Day Not Guaranteed
Indie Book Promo Guaranteed Four options, $25+ or small options, $8+
Indies Unlimited Freebie Friday, 99c Thursday
International Book Promotion $30 a month social media burst One-off promotional events
Jungle Deals Guaranteed
Just Contemporary Romance Romance only various options, $10+
Kindle Book Promo Guaranteed
Kindle Book Promos Various options
Kindle Book Review Not guaranteed $5+
Kindle Mojo Not guaranteed $25+
Kindle Nation Daily Guaranteed
Kindle Nation Daily Various options, $100+ number of options, effectiveness reduced lately
Kindle Romance Review various options, $25+ Romance only
KUF Ads various options, $7.50+ several websites, incl. DailyFreeBooks
Kindleboards various options, $35+
Lendle various options, $35+
Lovely Books KDP Guaranteed, Permafree $7.99
Many Books $25
My Book and My Coffee Guaranteed On Hiatus
My Book Buzzing Guaranteed Requires registration
New Free Kindle Books Free only $5
Pixel of Ink Not guaranteed Very limited selection
Pixel Scroll – NOW HOTZIPPY $5+
Reading Deals Not Guaranteed $15
Reddit Guaranteed On the day. Must have account.
Robin Reads $25
Snicks List Guaranteed On the day
Writerful Books Free Manuscript assessment and reviews
YA Book Promo Central Same as Indie Book Promo YA only