One of the things that seem to most visibly distinguish self-published books from traditional ones on the bookstore shelf is the cover quote: those few words of praise from another established writer.
Yes, sometimes they may seem jarring – like when the cover of one of your favourite, classic authors gets defaced with a quote from a young ‘trendy’ upstart you don’t really care about; their effectiveness as marketing tool may be dubious – do people actually buy books because of a single sentence on the cover? But in general, having a famous name on the cover is regarded as a sign of maturity and accomplishment. It means your book made it big, that you’ve become a hot rising star in the galaxy of old giants.
It is also often regarded as something only a traditional publisher can get you.
Well, that part’s not quite true…
(if you’re interested in reading the rest of this post, head over to Ben Galley’s SHELFHELP website, where today I’m guest-posting.)